about us

Welcome to REDBIRD, a Melbourne owned and operated online store, where Affordable, Classic Apparel meets everyday comfort. With a focus on style, quality, and environmental ethics, we are proud to offer mid-tier to higher-end brands that are a mix of household names and lesser known, beautiful designers.

We offer a carefully curated range of women’s daywear and special occasion pieces, including dresses, skirts, knits, and blouses, plus our own basics collection featuring tees, sweatpants, and sweat tops.

To keep our prices low, we stock brand new inventory plus barely worn items which may have been worn once or twice to a special event but are still in new condition. Our items are sourced from mainstream suppliers, VIP ex consignment clients, and ex hire garments.

We aim is to avoid stocking fast fashion, and 99% of our stock ranges from mid-tier to higher-level labels. While our main focus is women’s apparel, we’re excited to be expanding our men’s range as we grow.

With connections to suppliers both in Australia and overseas, we focus on delivering quality, easy-care styles that fit your lifestyle and budget. In addition to our supplier networks, we access season-end and run-out fashion events which give us versatility in both brand and price.

We love celebrating our customers with seasonal specials and a birthday voucher to make your day a little brighter.

Thank you for shopping with a 100% Melbourne owned and operated business!